![]() Divide the spend resulting number by the click resulting number. Take the average number of clicks and decrease by a 20% (low average spend number + high average spend number) x 0.8. In the example shown below, that’s 762 €ī. Take the average spend and increase by a 20% (low average spend number + high average spend number) x 1.2. They appear in a variety of sizes and can fit up to 25 characters in the. These numbers will not typically be 100% realistic, so here’s a tip on how to calculate your LinkedIn Ads CPC:Ī. But its not always easy to determine which LinkedIn ad format will help meet a. Germany, for instance, is much more expensive than Spain.Ī good way to calculate your CPC is to take the spend and clicks value on the result forecast table on the right-hand side of the campaign manager. Based on our experience, in Europe, the average CPC should be around 6 €, with substantial deviations by country. Several reports have analysed the average LinkedIn CPC, such as this one from Adstage that claims that the average CPC is 3.28 €. As low as 4.56 per thousand (CPM) reached for a 1/8th page ad. As low as 3.12 per thousand (CPM) reached for a 1/12th page ad. All you need to know about LinkedIn Ads and B2B lead generation in 2021 As low as 2.40 per thousand (CPM) reached for a 1/16th page ad. ![]()
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